Fundamentals of Electoral Organizing
A guidebook for working class people who want to organize other working class people in our shared interests of building political power.
Get the Guidebook and Other Tools
Think of it as a strategist’s guidebook, or an operator’s manual. Keep it in your back pocket, it just might come in handy.
A digital version will be coming soon. Pairs well with the toolkit.
Get a dozen worksheets, forms & templates that will set you up for a winning electoral organizing campaign
Fundamentals of Electoral Organizing
An offering to the movement for justice from Tomás Garduño, long-time organizer. Tomás comes from a long line of people who work the land. He was inspired by George Goehl’s Fundamentals of Community Organizing, to expand upon the fundamentals into the realm of electoral politics. He draws from over 25 years of electoral organizing experience in this first ever comprehensive guidebook.
What Organizers Are Saying
“The concrete tools in this guide helped me go from something I wanted to do, to something I could actually see myself doing.”
— Jeneva Martinez
“The book gave me structure and clarity I’d been missing. It’s practical, encouraging, and feels written by someone who’s been there.”
-Courtney McCary
“This guidebook is required reading for anyone who wants to better hone their craft of organizing.”
— George Goehl
The Three Building Blocks of Electoral Organizing Campaigns
Story
Working class candidates tell their story that resonates with the majority of the electorate
Field
Direct voter contact is key to a successful electoral organizing campaign
Money
Grassroots working class donors fuel working class electoral campaigns
